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From game development and social media to leading teams technically and helping them boost their potential with AI-driven workflows, always staying close to the craft. Building digital products with one foot in code and the other in design.
Developed in collaboration with The Lion and MUY, this project features four augmented reality experiences for Tabakalera's campaign. By scanning QR codes on custom landing pages, users unlock unique digital worlds representing different artists' visions of the cultural space.
The solution utilizes WebAR technology (Unity, C#, WebGL) to ensure maximum accessibility through standard web browsers, eliminating the need for additional app installations. The development is fully responsive across multiple systems and devices, and supports multiple languages.
Web & AI Experience developed in collaboration with The Lion and This is Libre, "A Unos Libros de Distancia" is an award-winning digital experience for Casa del Libro that reimagines book discovery. Moving beyond traditional genres, the platform connects users' life aspirations with curated reading itineraries.
Users simply state a goal such as "I want to be a better leader" and the system generates a personalized selection of books to help them achieve it.
The solution bridges creative vision with technical precision. It features a custom AI-driven recommendation engine that semantically maps abstract human goals to specific book catalogs. To ensure the highest quality, these AI-generated itineraries were reviewed and validated by a team of literary experts before being presented to the user.
On the frontend, the platform delivers a polished, interactive experience, utilizing smooth motion design and instant search capabilities to transform complex data processing into an elegant, intuitive user journey.
The project's impact and innovation were recognized at the FIAP 2025, winning:
Developed for Antena 3's prime-time slot, "Emparejados" is a dynamic TV show where we engineered the complete software ecosystem to manage real-time studio content and interactive game mechanics.
The platform synchronized visual assets across massive studio videowalls, managed the game logic for contestants, and integrated seamlessly with studio lighting systems.
The project required a robust, fail-safe architecture capable of operating live. We created a centralized control dashboard that allowed the production team to orchestrate the entire show flow instantly triggering events and updating scores.
On the studio floor, the system provided dedicated, synchronized interfaces for the contestants, ensuring a fluid and engaging experience for the participants and the audience.
Development of three gamified mobile applications within the Liceo ecosystem, a leading pharmaceutical education and training platform in Spain. These applications enhance the suite of learning tools, each serving a unique purpose: e-learning, sales training, and brand knowledge assessment.
A gamified e-learning platform for pharmacy professionals. The project involved complete game design, full Unity implementation, and backend contributions to ensure seamless ecosystem integration.
A sophisticated gamified application enabling pharmacy professionals to create customized sales protocols. The work included complete Unity implementation with deep platform integration.
An educational quiz app designed for learning about active pharmaceutical ingredients. The project encompassed complete Unity implementation from concept to launch, delivering an intuitive gaming experience.
Meludus is a comprehensive legal education platform designed for students preparing for competitive law exams in Spain. Contributions to the project spanned multiple digital touchpoints within the ecosystem, from mobile applications to web platforms, focusing on making legal education more accessible and engaging through gamification.
A mobile application that transforms legal learning into an engaging puzzle-based experience,
allowing students to test their knowledge through interactive gameplay. The project involved ongoing
maintenance, error correction, and Unity version updates to ensure optimal
performance.
Additionally, a complete WebGL version of the application was developed,
implementing a responsive interface and enhanced connectivity features that seamlessly integrate
with the broader Meludus web platform, expanding accessibility for users across different devices.
Within the Meludus digital ecosystem, contributions were made to two key web platforms. The virtual
classroom serves as a private learning environment where students access and study legal content.
Responsibilities included bug fixes, incremental feature development, and the implementation of
Unity-based WebGL modules to introduce gamified elements that enhance user engagement and
retention.
For the ecommerce platform, which enables users to purchase course enrollments and
study materials, a substantial portion of the frontend architecture was developed, ensuring a
seamless user experience from browsing to checkout.
At 18, while navigating my studies, I co-started a social media adventure on YouTube and Twitch with a friend. It began as a lighthearted project but quickly blossomed into something much bigger. We built up a strong community, now standing at over 400,000 followers and close to 100 million views. This surprising success encouraged us to give our project a more professional touch.
We branched out into various areas like video editing, design, media campaign management, live shows
and even developed mods for Pokémon GBA and NDS games, also a
totally from scratch Unity fan game. Some have accumulated more than a million downloads. The
success was such that some are selling pirated copies on AliExpress. This experience not only
sharpened my content creation skills but also deepened my passion for community engagement, laying a
strong foundation for my future in video game development.
🏆 Furthermore, I have participated in two amazing Game Jams: MálagaJam 2023 with Arcade Noé and AxesJam 2023 where our game Remote Work was awarded for our work in the best game and the game best adapted to the theme.
One achievement that I take pride in is having taken on the responsibility to fully develop a Unity fangame named PokeWorld in 2020 based on the Pokémon franchise (which I'm a total fan of) to distribute it in my social media just for fun. The game featured a complex timing system and its own backend server that ensured user connections were legitimate. New collectibles were generated daily, which the community captured and post on their social networks. All of this was done dynamically. Despite being in its beta stages, the game has accumulated over 30,000 downloads and was very well received by the community.
In my early days as a developer, I worked with different tools and platforms. Apart from projects made in Unity, I have also directed the design and development of games using RPGMaker and modding projects for original Pokémon games that have had a significant impact on social media. A total of 6 fan games released that together have amassed more than 2 million downloads.
At the same time I started another exciting challenge. It was leading the design and development of
an entire ecosystem of up to 8 simultaneous Minecraft servers on ServerPixelmon.es, which had hundreds of concurrent
online users at all times.
Creating, configuring, and maintaining these servers
evolved from a hobby into a professional endeavor, establishing ServerPixelmon as the largest
server in the Spanish-speaking Minecraft community. Despite varying seasons of activity, we continue
to provide support and manage the community effectively.
The project, which started
small, escalated to handling daily user traffic ranging from hundreds to thousands, turning
into a significant workload. Personally, after two years of work, I opted to delegate many of my
responsibilities to focus more on my professional career in game development.
A website dedicated to the temporary campaign for specialized family fostering by Redes AFE. The project involved comprehensive web frontend development, creating an engaging animated scrollitelling experience.
Developed in collaboration with The Lion and CYW, "La Batalla Final" was the flagship digital experience for the 2025 McDonald's x Netflix marketing campaign across Spain and Portugal. This mobile-exclusive game was accessible to customers in every restaurant, turning a quick meal into an epic adventure.
Built using Unity and WebGL, this mobile-first PWA allows friends to team up as the show's iconic characters—Eleven, Max, Dustin, Will, Lucas, and Mike. Using their own devices, players embark on a quest to recover unique personal objects while navigating a digital world invaded by the Upside Down.
The gameplay features a turn-based movement system where players encounter enemies from the Other Side. Using a strategic dice-rolling mechanic enhanced by digital collectibles, players must overcome challenges and collect points together. The experience culminates in a high-stakes cooperative final challenge: a rhythm-based mini-game where everyone must tap in sync to seal the rift and defeat the Demogorgon.
